Wednesday, September 23, 2009

WGME - Oprah not in HD anymore

It took me a while to figure this one out. But with the help of a friend in the business, and Tom Humpage, the GM at WGME, and CBS Television Distribution, I finally put the pieces of the puzzle together.

Last season, Oprah began producing her show in High Definition. Here in Maine, WGME started broadcasting the show in HD around January of 09. When Oprah began her 2009/2010 season earlier this month, WGME no longer broadcast the show in HD. But WCVB out of Boston still broadcasts the show in HD.

Apparently CBS Television Distribution (CTD) changed the way they send the show through the satellite feed to the stations that broadcast Oprah. CTD used to have a 4:00 HD feed which was picked up by WGME and broadcast in HD. This is called a pass-through. Station like WGME all around the country don't have the ability to record shows in High Definition from a satellite feed and play them back at a later time. But they can do a pass-through. Other larger station around the country, like WCVB out of Boston, have the expensive equipment required to record High Definition programs from a satellite feed and play them back at a later date/time.

Beginning September 10, 2009 CTD eliminated its 4:00 Eastern feed in High Definition. So television stations around the country who can only do a pass-through had to revert back to Standard Definition (SD). Stations like WCVB who can record HD from a feed can continue to broadcast Oprah, and other shows, in HD.

I know it all sounds a bit technical but the bottom line is that WGME, and many, many TV stations around the country, have lost their ability to present syndicated shows like Oprah in High Definition because the syndicator has changed the time of the HD feed to an earlier time, therefore disqualifying stations who can only do a pass-through from being able to broadcast Oprah in High Definition. It is not WGME's fault that this has happened. They did not have a choice in the matter. Network Shows in Primetime are sent via satellite feed to affiliate TV stations at the exact time they should be airing. That's how TV Station without the fancy equipment can broadcast High Definition.

The number of households with High Definition TVs is growing rapidly. Therefore, television shows in High Definition are beginning to get higher ratings than shows not in High Definition. So I'm sure WGME would prefer that things went back to the way they used to be. But again, they have no say in the matter. And viewers have nowhere to complain. I guess you could call your congressperson. Good luck.

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