Sunday, February 17, 2008

Suzanne Goucher urges consumers to buy a High Definition TV, Why?

I saw Suzanne Goucher, President and CEO of the Maine Association of Broadcasters, on WCSH 6 during the 6:00pm newscast on Sunday, February 17.

She said the while there are ways that consumers can buy just a digital TV or get a converter box and keep their analog TV, the best choice really is to go out an buy an HDTV because the prices were so reasonable now, and the resolution was so good on a High Def TV, you can "see the little hairs on Tom Brady's adorable little chin".

You're kidding me, right? This is what the president of the Maine Association of Broadcasters uses as a reasonable argument for purchasing a high definition television. High Definition is a subset of digital television. HDTV is in a wide-screen (16:9 ratio as opposed to 4:3) format, and has much better sound quality.

The reality is that yes, HDTVs are cheaper than they were. But the investment to the consumer is still several hundred dollars. The "affordable" HDTVs that you can get at Wal-Mart are inferior in quality; for example at my local Wal-Mart I could not find ONE HDTV that could handle resolutions higher than 720p. Most broadcast networks are providing programming in 1080i.

Further, with the possible exception of PBS in Maine, not one local broadcaster can record HDTV programs from their respective networks and play them back in HDTV.

Let me state it more clearly. A network like ABC sends a feed of a high definition broadcast, live, up to a satellite, at which time, the local station (in our case WMTW) can send that same feed out to the public. They can't record it and play it back later, if they don't send it out in HD format them, they never will. That doesn't even mean that they have to, they have the option to.

Also, not one Maine television station has the ability to broadcast its own local news in High Definition. Now keep in mind that the "rule" is that as of 2/17/09, the FCC has mandated that all broadcast television must be in Digital format. Digital format is a clearer, crisper format than the old analog style TV but just because something is in Digital does not mean it is in High Definition. The rule does not apply to cable channels (or satellite channels if you have something like Dish network or Direct TV). Only broadcast television. That means ABC, NBC, CBS, PBS, MyNetowk, and the CW.

While I agree that if you are going to buy a new TV you should buy an HDTV. But don't buy one thinking that now, or even as of 2/17/09, every TV broadcast will be in high definition. The TV broadcasting industry is simply changing from analog to digital. You TV will either be OK, or not, depending on how you get your signal; either via cable, satellite, or over the air.

High Definition is the next logical thing you need to think about. However, other than the national morning new shows (Today Show, GMA), one soap opera, SOME prime time network shows between 8pm and 11pm, The Tonight Show, Letterman, and Conan, that's it. The broadcast network and all other programming coming from your local TV stations is NOT in high definition. So if you like watching reruns of Everybody Loves Raymond, you're out of luck. The local TV station will stretch the picture out, or you can do it yourself with your shiny new HDTV, but Raymond was never produced in HD and will never be in HD.

There are several cable stations that are supposedly in HD. Many of them have the same problem I describe above in that most of the shows aren't produced in HD so they obviously can't show them in HD; they can just stretch out the picture to fit the 16:9 ration of your HDTV. Some of these same channels do have real High Definition programming.

So there is a lot of misinformation out there. You need to be careful and ask some questions before you buy anything else you will be very disappointed.

In my humble opinion Suzanne Goucher should be spending her time convincing the local Maine television stations to invest in high definition equipment so they can broadcast their local programming in HD, to invest in equipment that will allow them to play back network television shows that were originally in HD, in HD at a later time, and all of the other things they need to do in order to be considered up to date with current technology. This seems like a better use of time than convincing consumers to spend money to see Tom Brady's scruff, only to find out they may never see it.


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