The man who is simply the best in the late night arena, Craig Ferguson, will no longer be able to be the butt of his own jokes about being the only late night show not in High Definition.
Conan O'Brien (Late Night with....) was in
HD back when he was still in the 12:30 time slot. His replacement, Jimmy Fallon, continues in High Definition. Jay Leno, David Letterman, and even
Nightline on ABC (although it hasn't been that long for
Nightline) have all been broadcasting in High Definition for a while. And when Jimmy
Kimmel on ABC went high def earlier this year, that left Craig Ferguson on CBS as the only late night show NOT in high definition.
Ferguson made it known, sometimes
subtly, sometimes not so
subtly, that he didn't appreciate it very much. His self-
deprecating humor took pot shots and the bad lighting, second-rate stage, and lack of support from CBS.
Starting this past Monday, August 31, 2009, The Late Late Show with Craig Ferguson is now in high definition. And it's about time. With 53% of American Households having at least one
HD television, my predication are coming true.
I predicted that when the viewing public got used to high definition, they would demand it. And it would show in the ratings. The bottom line is - if a TV show is not in
HD, it has a lesser chance of being watched.
HD buffs, and regular TV viewers with an
HD TV, will easily channel surf right past a show that is not in
HD and will land on one (and stay there) that is in
HD. Viewership equals ratings. Ratings equals advertising dollars.
The same is happening with local news broadcasts. In Southern Maine, where we can receive both local Maine news AND Boston news, the ratings tell the story. Viewers would much rather watch High Definition. So with a choice, viewers are tuning in to
WCVB,
WBZ, and
WHDH (the big three out of Boston), for news. Some data suggests that viewers may check their local (non-
HD) channels for weather. But Southern Maine and Southeastern New Hampshire are close enough to being far out suburbs of Boston, so why not watch the Boston news. Most of what Boston has on the news is centered around New England, not just Boston. And since New England is really one big state, it makes sense that viewers who spent a lot of money on an
HD TV want to get all of the benefits having one.
Again, not one Maine TV station produces its
newscast in
HD. The ABC affiliate out of Portland,
WMTW, even tries to fake it. They bought some equipment that allows them to cram the entire bottom on an
HD picture with weather information, but above that is the standard black bars and second-rate picture quality. They want you to think "
HD" because they are partially using the expanse of an
HD picture, but it's not really
HD.
WCSH, channel 6, our NBC affiliate bought some equipment that would make the on-air transition from non-
HD to
HD programming less jolting. All they have really been able to accomplish in
HD is a 3 to 4 second promo for their on-air talent. Example: "Watch Lee Nelson and the
Newscenter Morning Report". A picture of Lee Nelson flashes on the screen, there are background graphics and such, and it's all in
HD. But it only lasts 3 seconds. That's all they can do.
Then there is our CBS affiliate,
WGME. They call their weather computer "Doppler
HD". There is nothing
HD about it. This is nothing more than a marketing ploy. Do they think people won't notice that their weather broadcast, and the rest of their news broadcast isn't in
HD? Do they think we are that stupid.
This is what we are dealing with in Maine. These TV stations need to man up, or woman up, and invest in an
HD infrastructure. Otherwise they will continually lose viewership. I've been saying this for as long as I can remember. Whichever Maine TV station beats the rest to doing the local news in
HD will win the ratings war. It's that simple.