I've been begging for more HD channels and more HD programming for as long as I've owned an HDTV, which is about 3 years now.
My argument has always been that the broadcaster, whether cable or over-the-air, that airs the most HD programming will win the ratings wars. And I was right.
A recent article on MediaPost goes into more details. Here's the link:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116495
I firmly believe that the local TV station in Portland, ME, that gets its news on the air first in HD will take over the local market in viewership. The number of households with high definition TV sets is increasing by leaps and bounds every day, even in this economy. Once you get used to it, regular (or SD) television looks, well, crappy. Once you've experienced high definition you will never want to go back to watching regular TV again.
In the article I referenced above, the data shows that even commercials are in the mix. A certain percentage of men and a bit lower percentage of women, but still some women, notice when a commercial is NOT in high definition and have a negative reaction to it.
I knew I couldn't be alone in my viewing habits and now I have proof. I routinely watch programming in high definition because it's in high definition. And I pick the HD programming over non-HD programming every time unless I absolutely have no choice.
What really gets me is when a TV show is supposed to be in HD but isn't. That makes me angry. And that's why I continually call or write to broadcasters to ask them what their problem is.
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